https://www.sophiehasher.com/home daily 1.0 2024-09-25 https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/fddba862-4e74-4d0c-9763-1cef319c5a92/headshot+%281%29.jpg Home - Sophie Asher is an experienced technical program manager, product marketer, sales enablement specialist, international expansion, and enterprise go-to-market leader. https://www.sophiehasher.com/contact daily 0.75 2024-09-25 https://www.sophiehasher.com/work daily 0.75 2024-09-25 https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/1f1f0a77-4258-4e4e-9124-4870a4c3c7d3/Coinbase+1.jpg Work - Global Go-to-Market Successfully launched new and existing products in emerging and established international markets to drive growth. Oversaw cross-functional technical and business execution to ensure deadlines and deliverables were met on time. Launched new payment rail for Coinbase Brazil (details). Expanded Coinbase Wallet offerings throughout Southeast Asia (details). https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/d8bc50ab-1820-4cba-8508-1e0dc0e9746e/ad-meter-2022-coinbase+%281%29.gif Work - Marketing Campaigns Oversaw execution of growth marketing campaign for the Super Bowl 2022. Partnered with product, infrastructure, and marketing teams to launch real time campaign that drove 300%+ growth in product downloads. https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/07b65301-f6a0-4162-b2aa-b4ca4e0f163b/Screenshot+2024-06-29+at+8.53.06%E2%80%AFAM.png Work - Technical Marketing Content Developed technical content for Twilio’s 160K global customers about infrastructure architecture, resilience, and scalability. https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/19e6db43-7d00-418a-845c-c7f0c8f4bee2/Screenshot+2024-06-29+at+8.46.57%E2%80%AFAM.png Work - Product Positioning & Messaging Developed the category of Product Management Software and wrote the (literal) buyer’s guide to bring Product Management Software to 6,000+ customers. https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/ef692f9a-03a4-4a07-91f7-7a3bca871f3f/Screenshot+2024-06-29+at+9.15.48%E2%80%AFAM.jpg Work - Sales Enablement Developed enterprise playbooks for developer tools and SaaS products, led global sales enablement trainings across all market segments, created new corporate positioning, and updated pricing & packaging for 20+ products. https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/1633097226089-BRW64642HF5OFHWFZNFC/Screen+Shot+2021-10-01+at+10.06.49+AM.png Work - Product Strategy Re-designed and launched Twilio’s Enterprise offering to align with customer and market needs, bringing in $30M+ in annual revenue. https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/cdedfddd-105c-4ef6-a702-8405002ed983/Screenshot+2024-06-29+at+9.20.30%E2%80%AFAM.png Work - Competitive Analysis Identified key competitive advantages and developed compelling and differentiated product positioning for emerging and established products. Analysed sales and marketing data to make concrete product and go-to-market recommendations to increase revenue 4x. https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/1633097816531-XRF1TFT5M16B4JWEM1FK/DrZ4bs-WsAAIy3s.jpg Work - Diversity & Inclusion Programs ERG leader at Coinbase, Twilio and Salesforce. Speaker at events for 500+ attendees and active participant in mentoring programs and diversity and inclusion initiatives featuring 100+ companies. https://www.sophiehasher.com/about-me daily 0.75 2024-09-25 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg About Me https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/577ced4d-cc2b-4b27-af90-06328250b75d/IMG_2976.JPG About Me Northern California Hues https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/19d40930-2000-4c88-9e83-d0ea219f62ef/IMG_4484.JPG About Me https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/fac13ad9-55fa-4203-bc5f-99287c432e5a/IMG_6670.jpeg About Me Sintra https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/3668c993-1cf6-40e0-bea1-0f2031cc8354/IMG_6698.jpeg About Me Cascais https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/1719459305259-9WRUC25KJSIVH2UZ5FWO/IMG_6738.jpg About Me Portugal https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/867be009-cc0e-4077-bc33-2af54db232c9/IMG_6909.jpeg About Me Glasgow https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/96441117-051f-4863-a831-2f199961e08f/CCAA735D-3F0B-4845-85EB-38D5502CE316.jpg About Me Glacier National Park https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/8ecbb8ab-dada-46f0-a117-418deec05f35/IMG_0474.jpeg About Me Many Glacier https://images.squarespace-cdn.com/content/v1/6153caf5f9128b7c12e1921a/e66b7388-4d23-4ed6-89b4-10dab8d9cb48/IMG_0480.jpeg About Me Many Glacier